Module 01
What is a Marketing Plan & Why It Matters
Understand what a marketing plan actually does, why it matters and how it can make the week ahead feel less scattered.
A clearer view of what your marketing needs to do.
8 Seconds training
Marketing Made Simple.
A practical, self-paced course to help you move from marketing overwhelm to a clear plan you can actually follow.
Built for regional business owners, tourism operators and small teams who want useful marketing guidance without the jargon or the theatre.
July 20258
A 5-part course
Marketing
Made
Simple
Build a basic plan to attract the right visitors.
Tolita Dukes · 8 Seconds
01Why this course
You do not need more noise. You need a starting point.
5
focused modules
Move through the course in order, or dip into the section you need most.
90
days of direction
Finish with a realistic roadmap instead of a folder full of good intentions.
The course walks you through the decisions that make marketing easier: what you want to achieve, who you are speaking to, where to show up and what to do next.
02Inside the course
Five small steps towards marketing that feels manageable.
Module 02
Know Your Business, Know Your Audience
Clarify your primary goal, your point of difference and the people you most want to attract.
A sharper customer snapshot and a stronger USP.
Module 03
Choose Your Channels Wisely
Choose the channels that fit your audience, time and budget instead of trying to show up everywhere at once.
A practical must-do channel shortlist.
Module 04
Build Your Plan
Bring your goals, messages and channels together in a simple 90-day marketing roadmap you can actually use.
A workable three-month plan and metrics to track.
Module 05
Your Action Path
Turn strategy into a sustainable rhythm, with a maintenance kit for busy seasons and the occasional wobble.
A simple system to keep your momentum going.
03What you get
Useful tools, not just more information.
Five practical modules with narrated Canva slides
A simple progression from clarity to action
Worksheets and planning tools to complete as you go
Real-world examples for regional and tourism businesses
A 90-day plan you can keep using after the course
Your course desk
Keep the worksheets close.
The supporting worksheets live in Google Drive, ready to download or print as you work through the Canva modules.
Open worksheets & resourcesReady when you are
Start with one clear step. Then keep going.
Work through Marketing Made Simple in your own time, then come back to 8 Seconds if you would like a second set of eyes on your plan.