Insights
Practical marketing insights, regional business thinking and the occasional truth bomb — from 26+ years in the Whitsundays.
Newsletter
Short, practical marketing tips and the occasional truth bomb. No spam, no fluff — just the good stuff that helps regional businesses grow.
Traditional media still has a place in marketing. Here is how regional businesses can choose between radio, digital, audio, streaming and social channels.
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Missed an edition? Here are some recent newsletters worth a read.
AI should support great customer service, not replace it. As standards continue to slip, it's never been easier to stand out. Simply answering the phone, responding promptly and genuinely caring has become a genuine competitive advantage.
Read full editionLong before someone picks up the phone or sends an enquiry, their brain has already started creating a picture of you. The only question is whether it's telling the story you want.
Read full editionMost content strategies are built backwards. They focus on what to post instead of why someone would care. A real content strategy isn't about filling a calendar — it's about understanding moments.
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